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YESSSS team to attend Sydney Boat Show

Chris Baird And Nona Pedersen, Joint CEO’s, Are On A Mission To Help Marine Businesses Grow Quicker And More Efficiently.

YESSSS, a business development and marketing agency in the marine industry, have annouced the company is expanding rapidly on the heels of a very successful Sanctuary Cove International Boat Show and in preparation for future attendance at Sydney International, IBEX and METSTRADE. Following its recent launch, the YESSSS team has expanded from joint CEOs Nona Pedersen and Chris Baird to include Kate Leon-Brown as Business Development Manager, Holly Mills as Digital Marketing Strategist and Jess Lane as Graphic Design Specialist.

“After some incredible meetings at the Sanctuary Cove Boat Show, we are positive the industry is definitely feeling YESSSS!,” said Pedersen and Baird, “In the coming months we will be announcing some big moves and in order to properly service our new clients we’ve already begun building out our team. We couldn’t be happier with the crew we’ve put together and we are perfectly poised to take our clients to the next level.”

Baird & Pedersen will be moving from Auckland and relocating to SE QLD to support the quick growth in Australia. The base in New Zealand will continue to support Kiwi marine businesses in expanding internationally. “In a tighter economic market it is critical to increase your market-share and investigate other areas of business, that previously you may have ignored” says Baird.

YESSSS currently has four different service offerings:

  1. Sessions – The YESSSS team has created a series of sessions designed around business strategy, planning and growth. While each program has a framework, they work with clients to create a method and process that best fits their needs.
  2. Marketing Services – From working with existing teams, to setting up a marketing team for the first time, or even if you don’t want to have any internal marketing resources and want to completely outsource, YESSSS’ has marketing solutions that can be tailored for your business.
  3. Business Development – business growth is what gets the YESSSS team going. They will work with you to grow and expand your business. The level of engagement depends on the needs of the client. YESSSS can become your business development team and do the work for you, or just provide guidance and be your sounding board as you expand.
  4. Business Brokerage – In addition, Baird will be involved in helping to prepare and successfully sell marine businesses with YESSSS business brokerage service.

Join the YESSSS team at Sydney Boat Show for an opportunity to meet and discuss how to elevate your marine business to the next level. Click here to register for a free, no-obligation chat with the team.


With a proven track-record of successfully transforming and growing small- and medium-sized marine businesses, the YESSSS. team has worked on the front-line and knows what it takes to deliver epic results. Our major point of difference is that we know and love the marine industry and understand that our end users are unique and need to be treated with understanding and respect. We not only know the right event and shows to attend, but also know how to execute and maximize a return on investment.

To learn more about YESSSS and the business development services the company offers, please visit

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