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YESSSS appoints Matt Forbes to lead EMEA business expansion

YESSSS, a marketing and business consultancy firm in the marine industry, is excited to announce the addition of Matt Forbes, joining as Director of Business Development – EMEA. Matt’s extensive experience and industry expertise position him as a valuable addition to the YESSSS team and their growing portfolio of marine clients.

Matt Forbes – YESSSS

At YESSSS, Forbes’ primary role is to support marine businesses with entry or expansion across Europe, Africa and the Middle East (EMEA). He has a strong background in boosting revenue and profitability by identifying and implementing sales strategies that deliver consistent results. Forbes’ holistic approach to sales ensures clients continued success year after year. This new appointment presents marine companies with the opportunity to engage a seasoned marine professional with a highly sought-after skill set.

Forbes has dedicated over two decades to the marine industry, establishing himself as a respected figure in sales channel development and OEM product integration.

His impressive track record includes notable achievements such as the successful launch of new brands and the expansion of market presence, exemplified by his work with Navman, Fusion Entertainment, Vesper and Propspeed. In his personal time, Forbes is an on-call firefighter, emergency response driver and co-responder.

Joint CEOs of YESSSS, Chris Baird and Nona Pedersen, expressed their enthusiasm regarding Forbes joining the team. Baird stated, “We are thrilled to welcome Matt to the YESSSS family. His extensive background in the marine industry and his track record of accomplishments make him an invaluable asset to our team. Since we started YESSSS, we’ve seen a growing interest among clients wanting to expand into or across the EMEA region. Matt’s joining not only provides us with a presence on the ground but also introduces a new layer of skills that will drive value for our clients.”

Forbes shared his perspective on the new role, stating, “I am excited to join YESSSS as the Director of Business Development for the EMEA region. With my background in sales and business development, I’m eager to help our existing clients achieve their goals and expand our client portfolio and service offerings by leveraging my skill set. My aim is to ensure that YESSSS remains a versatile and dynamic partner in the marine industry, addressing the evolving needs of our clients on a global scale.”

YESSSS is a comprehensive strategic marketing and business development consultancy firm, dedicated to serving the marine industry. Their wide range of services includes outsourced marketing support, business development consultancy, business strategy consultancy, organising and executing an exit strategy for businesses and hands-on assistance in executing strategic plans. Leveraging their expertise in crafting international expansion strategies, YESSSS is uniquely positioned to assist marine industry businesses in achieving growth and success.

To learn more about YESSSS and the business development services the company offers, please visit