🔷 2-MINUTE TIPS FOR BOATING COMPANIES 🔷
Marketing professionals will tell business owners WHY they should do marketing, but no one ever gives specifics about the HOW.
The result is to drive sales and serve your end customers better.
Effective marketing is driven by analytics, customer behaviour and strategy, however, I’ve never met a yachting CEO yet who is happy to sit down and dissect a 25-page marketing report filled with bar graphs!
I’ve always aimed to get away from these self-serving marketing strategies where people sit in meetings spouting outdated acronyms that nobody understands, talking about KPIs and strategy – their content can stagnate because they go around in circles and cannot sign things off.
I am not a ‘YES’ person.
I am a “That’s not working because XYZ and this is the solution” person and all of my clients get direct advice without a silver coating.
↪︎ You need to budget intelligently and give the marketing person (or team) the support they need to do their job.
↪︎ Likes are not enough. You need to focus on impact, not just activity.
↪︎ Your marketing must educate, inform, and inspire.
↪︎ You need to work smart if you want to increase your brand awareness, company growth and incoming leads.
Even if you have a limited budget, there are actions you can do today which can help you grow and build trust in your company.
✅ Take a look at my slides below for “7 Ways To Increase People’s Trust In Your Company”.
Thanks for reading my post, you can follow me Rebecca Whitlocke and Antibes Yachting for more no-nonsense marketing tips.
