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MDS Brand launches customisable technology solutions for dealers and boat manufacturers

MDS Brand has announced the launch of its powerful, customisable web design services: MADIS AI content creation tool, integrated CallersIQ CRM software and ModelMixer Boat Configurator for boat builders. The ultimate partner in driving sales for dealers and builders alike, MDS provides a complete suite of tools that streamlines the entire sales process for a better customer experience.

Built on one of the fastest website platforms in the industry, the easy-to-use and completely customisable MDS web design seamlessly marries aesthetics with powerful functionality. The company’s designers work closely with customers to create a robust website that acts as a gateway for customer interaction, engineered to attract the right audience. Their designs make it simple to manage inventory, with integration with major boat sales platforms for better exposure. On the back end, they seamlessly manage leads through popular CRM platforms for easier and more effective sales.

To add attention-grabbing SEO to a dealer or builder’s online presence, MDS has developed the MADIS AI content creation tool which allows for easy promotion of current inventory. From crafting engaging articles to generating meta tags, the system harnesses the power of artificial intelligence to modernise content creation. Taking a step further, MADIS AI is also capable of automating email campaigns, precisely targeting the correct audience for maximum impact. It can be tailored simply with intuitive click boxes requiring no programming or social media experience.

Simplifying the sales process, the MDS CallersIQ CRM software gives staff unprecedented versatility and motility. From organising and managing leads to connecting via phone, email and text, the CallersIQ app makes connecting with contacts easy and improves customer service. Boat builders can assign leads to appropriate dealers by location or territory, making dealer management simple for sales managers.

The ultimate sales tool for boat builders, ModelMixer is a cutting-edge boat configurator that transforms how potential customers design their perfect vessel and simplifies how boat builders sell. Offering exceptional value, ModelMixer can be set-up in a fraction of the time of competitive solutions. A cost-effective and flexible solution, it provides three tiers of customisation: builders can mix and match between the Static Builder with just a picture of the vessel; the 2D Builder allows customers to change hull colours for a more personalised look and feel; and the full 3D Builder gives a premium, tailored design experience. The 3D Builder lets customers visualise their creations in unparalleled detail. For builders evolving their product line, it is easy to add new models or update existing ones through the ModelMixer platform, making it a scalable solution. It also has intelligent feature compatibility, allowing OEMs to set complex rules for product feature compatibility. In addition, designs can be brought to life with immersive Augmented Reality, providing a real-time visualisation of customised models in any environment – including a potential customer’s actual slip or marina.

“We see ourselves as more than a technology company, but as a partner in customer service,” said Amir Danaei, president and co-founder, MDS Brand. “In this crowded landscape of hundreds of boat builders and thousands of dealers in a wide variety of markets, targeting the right customers with the right tools and servicing them at the highest level can not only result in a boat sold, but a customer for life. We pride ourselves in truly caring about our customers and helping them take better care of theirs.”

To see the ModelMixer in action, visit For more information on MDS Brand or the complete line of MDS technology solutions, please visit