BLA will once again take its successful Trade Show on the road, with Perth set to host the popular event in September. The showcase will open with an exclusive Trade-Only day on Thursday 18 September, before evolving into a hybrid format across the three days of the Perth Boat Show, from Friday 19 to Sunday 21 September.
This approach, now in its third year, has proven to be a winning formula. On the Thursday, registered trade customers will enjoy dedicated time to connect directly with BLA representatives, preview the latest products, and discuss opportunities in a focused business-to-business environment. From Friday onwards, the display remains in place as part of the Perth Boat Show, welcoming both trade and general public visitors.
Trade-Only Access
The exclusive Trade Day will run from 9am to 5pm on Thursday at the Perth Convention and Exhibition Centre. BLA’s trade customers will be sent invitations via EDM to RSVP in advance, while other industry professionals not yet on BLA’s books are encouraged to email to secure access. The BLA stand will be positioned prominently just inside the venue entry, ensuring it’s the first display visitors encounter upon arrival.
A Showcase of Innovation
Attendees will be among the first to see an impressive lineup of new products. These include the latest in BLA Seating, the Humminbird Explore and Mega Live 2 systems, Dometic’s Optimus Link, Bioaqualife, the Scanstrut Ultra and Tile solutions, and the ever-reliable Quicksilver inflatables. The mix reflects BLA’s ongoing commitment to providing dealers, retailers, and boating enthusiasts with market-leading technology and equipment.
Meet the Team
The Perth event also provides a unique opportunity to meet BLA’s leadership and product specialists face to face. Senior representatives attending include National Sales Manager Glen Eadie, Director of Product David Wood, General Manager Chris Soeters, and Product Managers Shaun Clancy and Ricky Gleeson. They will be joined by BLA’s WA Territory Managers, ensuring local industry professionals have access to expert support and insights tailored to the region.
A Proven Format
By combining a dedicated trade showcase with the public reach of the Perth Boat Show, BLA continues to strengthen its reputation as a vital link between global marine brands and the Australian market. For industry professionals and boating enthusiasts alike, the Perth Trade Show promises to deliver innovation, expertise, and opportunity under one roof.
For further information or to register trade interest, contact
