The Boating Industry Association (BIA) today launched its Go Boating SA campaign to promote all forms of boating in South Australia.
BIA CEO Andrew Fielding said the promotion of safe, responsible and enjoyable boating was a key priority for the BIA.
“BIA’s aim is to promote participation in boating and this campaign is part of an overall effort to encourage residents and visitors to South Australia to experience and enjoy the wonderful waterways of SA,” Fielding said.
“Whether it is by paddle, power or sail along the coast or on the inland rivers and lakes, SA has something to suit all forms of boating This campaign is about supporting our industry, marine jobs and the wider community, whilst promoting boating as an outstanding outdoor activity.”
With over 70 per cent of South Australia’s coastlines unaffected by the algal bloom, and all freshwater fishing areas remaining open and safe, the campaign promotes recreational boating across the State.
The BIA says the campaign aims to:
- Encourage the boating public to continue safe, responsible and enjoyable boating, particularly during the temporary algal bloom related fishing restrictions;
- Increase awareness of SA Government support for temporary measures such as registration discounts and free ramp access;
- Support the boating industry and marine sector jobs; and
- Reinforce that most SA waterways remain open and ready to be enjoyed responsibly.
The BIA campaign which is supported by a grant from the Government of South Australia is to be delivered across a range of marketing channels from social media to television, and runs until April 2026.
The Boating Industry Association Ltd (BIA) is the peak industry body in Australia representing the interests of boating which includes designers, manufacturers, importers, brokers, insurers, retailers, charters, yacht and boat clubs, marinas, events,
surveyors and trades from boat builders to riggers, and more. BIA has members in all States and Territories.
The BIA reported national industry turnover last year of more than $10.2 billion with around 35,000 people employed across more than 2,000 businesses. Seventy-five per cent of BIA members are in small family businesses, employing local workers and supporting local communities.
In Australia, more than 85 per cent of the population live within 50km of the coast, so it is little wonder that almost 1 in 5 households can have a boat or watercraft and more than 5 million go boating each year.
For more information, visit discoverboating.com.au
