World Boating Day has launched #WhatFloatsYourBoat, a new global social media campaign for 2026 celebrating the people, passions and everyday moments that define the boating industry.
The initiative invites companies, professionals and enthusiasts from across the international boating community to share what inspires them about life and work on the water, from innovation in shipyards and yacht design studios to sunset moments on deck and adventure travel.
“With #WhatFloatsYourBoat, we wanted to create a campaign that celebrates the people behind the boating industry,” said Dilan Saraç, Executive Director of The Superyacht Life Foundation. “Whether it’s innovation in a shipyard, enjoying a quiet moment on the water, or a much-loved work colleague, everyone has something that floats their boat. By sharing these stories, we hope to show the world the fun, creative and human side of boating.”
With a global network of shipyards, designers, manufacturers, marinas and crew working across oceans and coastlines worldwide, the boating sector is driven by a shared passion for the water. #WhatFloatsYourBoat invites those working within it to share the personal stories and moments that make their industry unique.
The campaign builds on the momentum of last year’s #WaveForBoating initiative, which was a huge hit across the global boating community.
Participants are encouraged to post a photo or short video on social media explaining what “floats their boat.” Posts should include the hashtag #WhatFloatsYourBoat and tag World Boating Day.
The campaign will run throughout 2026 in the lead-up to World Boating Day, the annual global celebration of the boating industry.
Marine Business News is a proud media partner of World Boating Day
For more information about World Boating Day, and to register your event – visit their website HERE
About World Boating Day
World Boating Day is a non-profit campaign launched in 2024 comprising a myriad of local open days across the globe, aiming to foster a greater understanding of the leisure boating industry. By lifting the veil of the behind-the-scenes magic that happens every day in this sector, it represents an opportunity for participating companies to showcase the breadth of career paths and depth of talent that exists within: shaping the future of the leisure boating and yachting sectors by attracting tomorrow’s talent.
About The Superyacht Life Foundation
The Superyacht Life Foundation is a non-profit, commercially agnostic industry body that champions the positive people, places and projects surrounding the superyachting good life. The Foundation, together with its 27 partners from different sectors within the industry, uses its unbiased status to educate, inform and engage – opening up the world of superyachts to new audiences and securing the long-term health of our superyacht industry.
