Airmar® Technology Corporation, a leader in ultrasonic transducers and CHIRP sonar technology, has announced the promotion of Suzanne Hawley to Marine Marketing Manager. Hawley, a seasoned leader in marine marketing, will oversee marine brand management across Airmar North America, Airmar EMEA, Airmar ANZ, and Gemeco Marine Electronics Specialists (Gemeco). In this expanded role, Hawley will transition from her leadership at Gemeco to drive cohesive brand alignment, digital marketing, and industry engagement for Airmar’s marine electronics portfolio.
Hawley’s promotion reflects her deep expertise in marine electronics and her proven track record in brand leadership, digital strategy, and cross-regional collaboration. In her expanded role, Hawley will oversee digital and content leadership, driving SEO, paid advertising, social media, and marketing initiatives to boost engagement and sales.
Hawley will continue to manage Gemeco’s annual Technical Training initiative, including event strategy, sponsorships, and partnerships to reinforce both companies’ technical expertise. Additionally, she will develop press strategies and manage media relationships.
“This expanded role underscores our commitment to a unified marine brand strategy to boost sales and enhance brand visibility,” said Craig Cushman, Director of Marketing. “By focusing Airmar’s marine marketing efforts under Suzanne’s direction, we can amplify our market presence, drive sales growth, and reinforce our leadership in marine electronics,” Cushman added.
For more information, visit www.airmar.com
