Boating Industry Association Victoria have announced that despite their best efforts, they have reached the difficult decision not to go ahead with the Discover Boating Showcase in April.
They report that whilst there is great confidence in and support for the concept of boutique boat show events, with on-water activation, and immersions into the boating lifestyle, in this instance, the timing is just not quite right.
Exhibitors wanting to take part have come to their own realisation that they just do not have the stock and/or required sales pipeline, and therefore cannot attend.
BIA Victoria suggest to ‘watch this space’ with regards to a Melbourne Boat Show happening later in 2022. Planning is underway for a spectacular new venue with space for bigger boats, a wider variety of boats, on-water activations, as well as a great celebration of the boating lifestyle. It’s going to be reinvigorated and definitely Bigger, Better and Boatier than before.
