Leading Australian marine uniform supplier, Quality Marine Clothing (QMC), has announced its expansion into New Zealand with the opening of a new office in the heart of Auckland City.
(L to R) Duncan Curnow, Michelle Crooks and Tony Liddy
Formerly operating under the name Uniform Shelf, the New Zealand branch will now trade as Quality Marine Clothing New Zealand, further strengthening QMC’s footprint across the Pacific. This strategic move marks a significant milestone for the company, which has been a trusted provider of premium marine apparel since its founding in 2017.
The new office, located in Auckland’s vibrant Viaduct precinct, will be led by Michelle Crooks, a seasoned professional with deep expertise in the marine and superyacht sectors.
“New Zealand has always been a vital market within the Pacific region, and we’re proud to now have a dedicated team based in such a pivotal location,” said Duncan Curnow, Sales & Marketing Director at QMC. “This expansion has been in the pipeline for some time, and we’re thrilled to bring our specialised knowledge and high-quality service to support clients in New Zealand.”
Established by marine industry veterans Duncan Curnow and Tony Liddy, QMC has earned a strong reputation for delivering premium uniforms and outstanding customer service. With offices in Sydney, Cairns, the Gold Coast, and Hong Kong—as well as representation in Fiji, Tahiti, and key locations across Australia—QMC continues its growth as a trusted name in the marine industry.
Michelle Crooks, who will head the new Auckland office, brings extensive industry knowledge and hands-on experience, having previously operated her own supply business in the marine sector. “While my own business was flourishing, I recognised the growth potential and strong support network QMC provides,” said Crooks. “Their approach closely aligns with mine, and I’m excited to join such a dynamic and respected team.”
The Quality Marine Clothing New Zealand office was officially opened on 7 May 2025, offering a full suite of high-quality uniforms and branded merchandise tailored to the needs of marine, superyacht, and corporate clients.
The new office can be found at the Rear of 10 Jellicoe Street, Corner of Daldy Street, Auckland.
For more information, visit their website HERE
