In 2022, many of us saw the Taiga product on display at the Sydney International Boat Show. It was a concept clearly focused on the future, and its bold vision resonated with several attendees.
Since then, numerous reports have surfaced detailing the challenges Taiga has faced. More recently, however, the company appears to be regaining momentum and working to revive the vision it introduced three years ago.
In late July, Taiga announced a new partnership with Aqua superPower, which it describes as a “fully marinized dockside global network.”
Marine Business News caught up with Del Muñoz, Taiga’s Vice President of Sales, Aftersales & Network Development for their Global Powersports, Marine, and EV Markets.
Firstly, this is what they had to say in their announcement.
Taiga Motors Inc., a leader in high-performance electric powersports vehicles, and Aqua superPower, the first global marine fast-charging network, are excited to announce a strategic partnership between the two companies.
This landmark partnership brings the two companies together to deliver on their shared mission: to accelerate electrification— enabling more people to move, work, and adventure sustainably beyond the road.
Taiga clients will benefit from expanded charging solutions for home, onboard yachts, or onsite fleet operations. With a broad technology portfolio ranging from Level 2 destination charger to high-power DC fast charging up to 250kw, solutions can be tailored to fit each location, use case, and vehicle mix. Aqua superPower’s expanding network of chargers, already spanning 59 sites across North America and Europe, will seamlessly integrate with Taiga vehicles and those of other manufacturers for fast, plug-and-play charging.
“Scalable infrastructure is key to unlocking the full potential of electrification,” said Sam Bruneau, CEO of Taiga Motors. “With Aqua superPower’s expertise, we’re making it easy for individuals and fleets to go electric—especially in high-volume use cases where the sustainability impact is multiplied.”
The partnership creates economies of scale by aligning Taiga’s growing demand for vehicle charging with Aqua superPower’s infrastructure and charging software offering—lowering deployment costs and accelerating network expansion for both recreational and fleet applications.
“By combining demand and deployment, the companies overcome the two-sided market challenge inherent in electrification,” said Karen Gill, COO of Aqua superPower. “Infrastructure must often lead the way—but by joining forces, Taiga and Aqua are accelerating both sides of the equation.”
Ends…
Speaking to Del, this is what he had to say:
When do you envisage that Taiga will be in Australia, and who will be your distributor?
We are actively building our network and market strategy for Australia. Our team will be in Australia this month to finalize our distribution and dealer partners. We plan to announce these partnerships ahead of the coming Australian summer.
Del Munoz – VP of Sales, Aftersales & Network Development – Taiga Global Powersports, Marine, and EV Markets
I recall seeing your product at the 2022 Sydney International Boat Show. Have the products ordered at that show been delivered?
We did have discussions with a potential partner at that time.
However, due to certain distribution challenges, we chose to delay our entry into the Australian market until we could support our customers and partners properly.
We are now at that stage, currently selling in North and South America, Europe, and just entered the Asia-Pacific region this year. We’re very excited to begin shipments to Australia soon.
Do you envisage that Aqua superPower will also be in Australia, and if so, what locations?
Yes. Aqua superPower is part of our new group of electric marine and powersports brands. Together, we distribute Aqua’s Level 1 and Level 2 chargers through our dealer and distributor network. Aqua also has a dedicated team focused on DC superchargers for commercial locations and is planning to launch in Australia in the near future.
I understand that Taiga has had some challenges over recent years. Have those challenges been resolved?
Like many startups, we’ve faced the typical growth challenges, intensified by strong early demand and going public early in our journey. In 2024, Taiga was acquired by a group of leading electric marine brands, including Vita Power, Evoy, and Aqua superPower. We are now well-capitalized, working closely as a group to expand globally and firmly establish electric vehicles in the powersports and marine industries.
For more information about Taiga, visit their website HERE
