The Australian International Boat Show is inviting businesses to explore sponsorship opportunities for its inaugural event in July 2027.
With the show now in market and early exhibitor uptake encouraging, organiser Informa is opening discussions with businesses looking to raise their corporate profile and build greater awareness of their brands and products through sponsorship.
The show will take place from 29 July to 1 August 2027 at ICC Sydney and Cockle Bay Marina in Darling Harbour, combining an indoor exhibition with on-water displays.
Valerie Pogrebizhsky. Sponsorship Manager – Australian International Boat Show
Exhibiting will be the primary way for marine businesses to participate, showcasing their products and services and connecting directly with visitors. Sponsorship offers an additional opportunity to extend that presence through greater visibility and engagement across selected elements of the show.
The Informa team is inviting interested businesses to discuss their objectives as the starting point for identifying suitable sponsorship opportunities. These may include increasing brand recognition, supporting a product launch, reaching a particular audience or aligning a brand with a show activity or visitor experience.
The Informa team is also exploring a range of event activations that will offer businesses opportunities to become involved as sponsors and connect with visitors in engaging ways.
The intention is to develop sponsorship arrangements that deliver value to participating businesses while contributing positively to the overall event.
For exhibitors, this provides an opportunity to consider how sponsorship could complement their display and strengthen their broader marketing campaign around the show.
Early discussions will allow time to explore ideas, assess their suitability and incorporate agreed sponsorship activities into event planning and promotion.
Businesses interested in sponsorship opportunities at the Australian International Boat Show are invited to speak with Valerie Pogrebizhsky on +61 2 9080 4362, or email from the show team to discuss their objectives and the options available.
