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Harbour Assist Strengthens Asia-Pacific Commitment with Local Representation and MIA Silver Sponsorship

Leading cloud-based marina management system Harbour Assist has reinstated local representation in the Asia – Pacific region and, as a further signal to its commitment to grow in the market, has upgraded its support of the Marina Industries Association (MIA) to Silver Sponsorship.

Harbour Assist software brings together customer relations, communications, asset management, invoicing and reporting into a single, easy-to-use platform, accessible from any device, anywhere. The flexible, customisable system supports all aspects of marina operations, including vessel storage, boatyard booking, fuel dock operations, asset management, commercial tenancies, contractors and visitors.

Rachel Hodgkinson Head of Operations for Harbour Assist commented on their partnership, “Acquisition of the Harbour Assist business by ClearCourse, facilitated greater investment in the Harbour Assist product. This has enabled us to reinstate local representation to support our customers and expand awareness and use of Harbour Assist in the Asia Pacific market. We have a number of customers in Australia and Fiji using Harbour Assist and we look forward to showcasing our solution to others. We know that the MIA does a great job and is very engaged with their members. We are proud to be supporting this highly regarded industry association and the initiatives that it delivers for the industry.”

Harbour Assist supports marinas with integrated customer and operational management, enabling customer segmentation, bulk and individual email and SMS communications, and full visibility of customer interactions. The platform also offers customer self-service functionality, allowing users to make online reservations, view their accounts, and pay invoices securely.

In addition to operational efficiency, Harbour Assist provides live reporting across financial and performance metrics, supporting faster and more informed decision making.

It’s asset management functions allows operators to inspect assets, schedule maintenance, log defects and allocate tasks, helping marinas maintain control of complex infrastructure.

Suzanne Davies, MIA CEO said, “We are delighted that Harbour Assist has reactivated its presence in the Asia Pacific region. Marina software is something that we are asked about frequently and it is imperative that marinas have a good range of suppliers to consider when deciding the right solution for their business. The asset management functions of the Harbour Assist platform will be of great interest to many of our marinas that are managing a range of assets that require maintenance and record keeping.”

Becoming an industry sponsor is a great way for suppliers to remain top of mind and demonstrate their support and commitment to industry. In a recent MIA Member survey, it was reported that nearly 70 per cent of members actively consider MIA sponsors when making purchasing and acquisition decisions.

Details of all MIA sponsors and partners can be found on the MIA website.