If you don’t know the name Ben Sandman, you should. Ben has been a dedicated and influential voice for recreational boating for the best part of three decades.
As a journalist, editor, and public relations/marketing professional, his words have always been logical, to the point, and somewhat hypnotic.
When you start to read, you want to finish the story. He brings a no-nonsense point of view that has no doubt been instrumental in improving people’s boating lifestyles.
But even more importantly, he has enticed punters to join the boating army of passionate people on the water.
I can say I have had the honour of knowing Ben since he was a young scribe, writing with passion, listening, learning, and converting that knowledge into a voice for the recreational boating lifestyle.
During his journey, his love for boating has always been equalled by his love for the environment. His latest project steps outside of the boating sector, but with its future good health in mind.
Ben has just launched Ocean Mind Coffee.
At first glance, you might wonder what coffee has to do with boating or marine conservation. But to Ben, the link is obvious. Coffee is a ritual that millions of people around the world share each day. It is social, it is cultural, and it is habitual. What if that daily act could be harnessed for something bigger? What if every cup could contribute to healthier oceans?
That is the vision behind Ocean Mind Coffee. More than just a specialty coffee brand, it is a movement to unite ocean lovers and build a community of people who want to make an impact through everyday choices. “Every Cup Counts” is not just a tagline, it is a promise.
Ocean Mind Coffee is built on a simple truth: the ocean is our planet’s life support system. Covering three quarters of the Earth’s surface and home to millions of species, its health is directly tied to our own. And yet, plastic waste, millions of tonnes every year, continues to poison marine life and pollute ecosystems. For Ben, who has spent a lifetime on the water as both a storyteller and advocate, ignoring that problem was never an option.
Through Ocean Mind Coffee, he has created a brand that does more than sell a product. It educates, advocates, and actively contributes to conservation. By drinking their coffee, customers directly support marine life rescue organisations and ocean conservation initiatives. The philosophy is clear: good coffee can also do good.
One of the most impressive elements of Ocean Mind Coffee is its uncompromising commitment to sustainability at every stage. The beans are sourced only from producers and importers who are transparent, ethical, and environmentally responsible. Each coffee used is graded at least 80/100, ensuring that customers enjoy specialty-grade quality while also supporting fair and sustainable farming.
Packaging is another area where Ocean Mind Coffee sets itself apart. From compostable coffee bags to recyclable boxes and FSC-certified mailers, every item is chosen with the planet in mind. Even the shipping labels and tape are designed to reduce waste and fit into a circular economy. The result is a product that doesn’t just taste good, it feels good to use.
Ben has never been one to go it alone. Just as he has always drawn upon the voices of the boating community, Ocean Mind Coffee is supported by a circle of like-minded advocates. Influential figures such as Al McGlashan, Karen Rudkin-Moody, and Audi Croft have already thrown their support behind the initiative, lending credibility and reach to its mission. Together, they are helping to spread the message that small actions, like the choice of coffee, can add up to big change.
What stands out most in conversation with Ben is that Ocean Mind Coffee is not just about beans and packaging. It is about building a culture of responsibility. Whether you are a surfer, sailor, diver, or simply someone who enjoys watching the ocean from the beach, you have a stake in its future. Ocean Mind Coffee invites you to be part of that shared responsibility and rewards you with a great cup of coffee in return.
The message is simple: protect the oceans, enjoy your coffee, and know that every cup counts.
Footnote: To learn more about Ocean Mind Coffee, or to order coffee for your home or business, visit their website HERE
