Emma Crichton, CEO of AutogenAI APAC, was a keynote speaker at the 2025 Australian Superyacht Conference (ASMEX) held in May on the Gold Coast, delivering a wide-ranging presentation on the definitions, implications and potential for AI in the manufacturing, export, retail, support and service segments of the marine industry.
Emma Crichton CEO AutogenAI
Based on the Gold Coast, AutogenAI APAC headquarters, Emma is in demand as a speaker in Singapore, New Zealand and around Australia.
AutogenAI, a generative AI tool for writing Winning Proposals, Grants and Bids, has built enterprise credibility by delivering measurable impact to Fortune 500 companies, international government agencies, and management consultancies. AutogenAI’s head office is in London and they have a commercial office in New York, and APAC headquarters on Queensland’s Gold Coast.
At ASMEX 2025, Emma’s presentation spanned themes and issues common across diverse industries, from construction, transport and logistics, and tech, to manufacturing, human services and the not-for-profit sector.
“The applications of AI are vast and span virtually every industry globally, including the superyacht industry,” she stated.
“The superyacht and broader marine industry will increasingly rely on AI in areas they can bid for contracts and write proposals for, such as design, project management consultancy, new build tenders, refits, repairs, service and maintenance and equipment suppliers, and in other segments including charter and vessel management.
“AutogenAI’s AI-powered platform assists teams in writing bids and proposals more efficiently and more accurately. Within the marine industry, its main advantage is streamlining and improving the bid writing process for complex and highly customised projects.”
From recreational boat builders to those in the commercial or defence segments, marine equipment and component manufacturers, allied trades supplying to the yachting and marine industry, and those engaged in tourism or scientific research, AI offers a brave new world of efficiency.
“For Technology to change the world, it has to perform two fundamental things: it must undertake a fundamentally human activity and then it must improve that activity by orders of magnitude,” Emma continued.
“Computers can now read and write. We’re used to computers being able to add up and do maths for us, and it has come as a shock to us that computers can read and write. And that change has happened through the release of generative AI.”
LLMs – Large Language Models – are a type of AI program that can process and understand human language and then generate text in response.
“LLMs can be thought of as electricity and how we plug into it for different things all the time. In the next 10 years, your entire tech stack is going to be Generative AI. What you need for your electric toothbrush is different from what you might need for your power tools, and that is the same with Generative AI in your business.”
Emma urged companies in the marine industry – which is estimated to be worth $8 billion to the Australian economy in exports and revenue – to embrace and harness the power of AI, which is doubling its computational power/intelligence every six months.
“You can’t fear AI or avoid it. It’s imperative that businesses understand and adopt AI or risk being left behind their competitors.
“AutogenAI works with organisations to automate their bid and proposal writing, generating high-quality drafts, ensuring compliance and quality, freeing them up to focus on growing their businesses.”
